El Museo del Barrio
At El Museo del Barrio, I lead multi-platform social media strategy and content creation, producing and manage content across Instagram, Facebook, TikTok, Threads, X, Bluesky, and LinkedIn — overseeing full content lifecycles from storyboarding and editing to posting and community management.
3.85M+
Total impressions across a seven-platform ecosystem from February 2025 to June 2026, a 81.2%% increase
91.6% ↗
Net new followers increase across seven platforms since February 2025
9.5% ↗
Total follower growth since February 2025
2.2%
Average engagement rate across seven social media platforms
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Social producing
I produce short form video content for El Museo, executing social campaigns that bridge editorial strategy with current culture and trends
Copywriting
From writing scripts and social copy to reviewing press releases, I support the copywriting of all public-facing communications
Analysis & Management
I monitor digital performance, analyzing metrics to improve digital performance. I also oversee community engagement and audience interaction, fostering our online community
Graphic Design
I serve as the graphic designer for El Museo, providing flyers, postcards, and graphics institution-wide
Social Producing
My primary responsibility at El Museo centers around the production and management of social content across Instagram, Facebook, TikTok, Threads, X, Bluesky, and LinkedIn — overseeing full content lifecycles from storyboarding and editing to posting and community management. Generating 3.85M+ impressions, a 91.6% growth in audience engagement, and overseeing a 150K+ total audience growth, my work is anchored by my deep understanding of social platforms and comprehension of El Museo's institutional voice and core audience.
Collaboration Campaigns
Museum Collaborations
Developed and executed cross-promotional social media videos in collaboration with the social media teams at the Brooklyn Museum, the Museum of the City of New York, the New York Transit Museum, the Hispanic Society, and the Solomon R. Guggenheim Museum. Each collaboration was designed to align the missions and audiences of both partners while promoting exhibitions, public programs, and special events.
Selected Collaborations
Brazilian Artist Museum Crawl
Partners: Solomon R. Guggenheim Museum & Hispanic Society
Achieved 115K views with a 7% engagement rate through a collaborative campaign promoting Brazilian art across partner institutions.
Coco Fusco: Artwork Highlight
Partner: Brooklyn Museum
Generated 15K views with a 2% engagement rate through a cross-institutional artwork feature.
Uptown Bounce 2026 Promotion
Partner: Museum of the City of New York
Reached 6K views with a 6% engagement rate promoting El Museo del Barrio and Museum of the City of New York’s annual Uptown Bounce program.
Curator Talk: Transit in Sophie Rivera's Photography
Partner: New York Transit Museum
Earned 5K views with a 2% engagement rate during the promotion of a curator talk connecting Sophie Rivera’s photography and the New York City transit system
Bloomberg Connects
460k+ Total Views
320K+ Accounts Reached
10K Interactions
As part of an ongoing collaboration between El Museo and Bloomberg Connects, I have produced a series of short-form videos spotlighting El Museo del Barrio's recent exhibitions: Candida Alvarez: Circle, Point, Hoop; Coco Fusco: Tomorrow, I Will Become an Island; Jangueando: Recent Acquisitions, 2021-2025, and Sophie Rivera: Double Exposures. By integrating exclusive exhibition audio from the Bloomberg Connects app with original social-first visuals, our collaborations with Bloomberg have created engaging digital content that amplifies exhibitions while providing mutually beneficial cross-platform visibility for both El Museo and Bloomberg Connects.
Copywriting
I write copy for all social media content across the museum's seven digital platforms (Instagram, Facebook, TikTok, Threads, X, Bluesky), crafting clear, engaging, and audience-focused messaging to promotes exhibitions, public programming, institutional messaging, and community engagement. All produced copy is platform-native, with each written copy tailored to specific platform while maintaining a consistent institutional voice and marketing goals.
Analysis & Community Management
Analysis
I monitor and analyze KPIs, audience metrics, and performance data across our social media platforms, developing a comprehensive understanding of platform-specific performance, audience behavior, and content trends. In translating analytics into insights, I produce reports and adjust content strategy to optimize social performance and support data-driven decision-making.
Community Management
I oversee day-to-day community management across the museum's social media accounts, monitoring audience engagement, responding to community interactions, and identifying emerging social media trends. By fostering meaningful conversations and maintaining an active presence across platforms, I help strengthen the museum's online community while informing content strategy through direct audience feedback.
Graphic Design
I create graphic assets for the Public Programs, Government & Community Affairs, Development, and Marketing departments. My work spans both print and digital formats, including the design of seasonal postcards, custom thank-you notecards, and exclusive signage and flyers. Working within brand guidelines—using our institutional font, logo, colors—I have created guidelines for style; creating unique visuals that are, undeniably, "El Museo."
